5-Step Plan for Powerful Strategic Relationships: Get More Clients Fast with This Simple Execution Plan


Guest Post by Ryan Ketchum There are tons of powerful methods you can utilize to grow your business. Referrals, social media, paid marketing, public speaking… the list goes on and on. One of the most misunderstood methods is leveraging strategic relationships or joint ventures to grow your business. Most of the time, these relationships are structured to be all take and no give. There really isn’t anything strategic about them, it’s just a “one and done” promo or ineffective trading of services. Sure, it’s great to get free haircuts or massages, but if you have a strategic plan to get more … [Read more...]

Doing THIS Doubled My Personal Training Income

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Doing this doubled my training income and made my job as a trainer sooo much more enjoyable... You see, I used to HATE asking my clients to bring in their monthly checks. I just wanted to train people. I didn't wanna be a damn bill collector. But so many of my clients would conveniently forget to bring in their checks and I'd have to remind them that it was time pay up that that's what I turned into... A BILL COLLECTOR. Ugh... It always made me nervous to have to ask for more money and I felt like it put a weird strain on the client-trainer relationship. And what I really hated … [Read more...]

The Fitness Trainer’s Business Building Bible


This blog post could be called 'The Fitness Trainer's Business Building Bible' ...because it is TRUTH... If you're NOT focused on THIS stuff to grow your training business... immediately drop that other stuff you're doin' and do this stuff ... THIS is this "stuff" that will grow your business, get you clients, and put money in your bank...Now, as a reader of mine you most likely know that there are three big ways to make more money in your business...1. Get More Leads2. Convert More of Those Leads Into Paying Clients3. Maximize the Training Relationship in a Win/Win Way That Helps You Earn … [Read more...]

Do You Offer Transformation Programs?


It's crazy that over 55 MILLION Americans join a gym or start a diet each year... And guess what their #1 goal is? Yup...you guessed it: Fat loss. They want to lose weight, transform their bodies and finally look and feel like the person that they’ve always wanted to be. They want to become the rock star version of themselves. They want to feel great and look sexy...yeah, even the dudes. HOWEVER... in spite of these 55,000,000 people’s best intentions, less than 10% are successful in losing weight and keeping it off. That's INSANE. But true... The typical dieter makes FOUR weight … [Read more...]

I Surveyed Personal Trainers About EFT Auto-Billing Companies [See the Results]

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Recently I surveyed trainers who use EFT auto-billing software about which one was their favorite... I got a ton of trainers to answer the survey, and MINDBODY won hands-down: Take a Tour of MINDBODY Here Trainers who sell packages, take monthly checks or allow clients to 'pay as they go' are leaving a ton of money on the table... Making these mistakes puts the power (and your future) in the clients' hands, makes it so that you have to constantly re-sell yourself, and puts in the position of "bill collector"—always chasing clients don't and hitting them up, just to get paid. Let's face … [Read more...]

How to Make $200K Per Year as a Personal Trainer


I used to work in Texas honky tonks tossing out drunk and rowdy cowboys. And those boys could get WILD. Beer bottles flying at my head, switch blades coming at me, cowboy boots with blood all over 'em aiming for my head... I've dealt with it all. It was fun, but I didn't make much money at it. Being a bouncer doesn't pay all that well. Fortunately, being a trainer DOES pay well... IF your head is in the right place and you're focused on the right things, you can damn near set the world on fire. Earning a few hundred grand a year as a trainer is actually pretty easy. First start with … [Read more...]

Group Personal Training vs. Boot Camps


So there's no doubt that group personal training is BY FAR one of the best ways to make a great income in the training industry. It sure beats good ol' one-on-one training any day of the week. I mean, let’s face it, a lot of one-on-one PTs are nothing more than towel-carrying, rep-counting, wannabe therapists. Not all, but a lot. AND...most one-on-one trainers don’t make squat—usually less than $30K per year. With Group PT you can charge almost as much per client but train 4,6,8 people at a time. Personally my limit was 6 clients at a time, but some trainers are good with 8. (When I tried … [Read more...]

Here’s a Fun Game Personal Trainers Can Use To Help Kids Lose Weight


This is a guest blog post from Nick Rians of FitRanX for Kids In just a minute I'm gonna share a super fun game with you that your—as a trainer—can use to help kids lose weight. You're gonna love it. I also have a confession to make about my own son, that most trainers will find...well... a little shocking. I'll tell you all about it in just a moment Training kids is a great way to make more money, help more people and have more fun in your business. Once you start training kids and they tell their friends how much fun your class is, then those friends come in. And who do you think brings … [Read more...]

How to Charge More Than Other Personal Training Businesses and Bootcamps


I wanna share with you something that holds a lot of great trainers back from being able to charge what they're worth. I'm talking about trainers who know what they're doing in the gym, love helping people, have a clear idea of where they want their business to be, spend time marketing, care about their clients getting results and do everything in their power to help their clients get those results... But this one thing holds em' back and keeps em' competing on price—which is something you DEFINITELY do not wanna do They don't differentiate themselves from every other training program … [Read more...]

7 MASSIVE Mistakes I Made in My Personal Training Business


I've made soooo many mistakes in my training business it's ridiculous Fortunately I learned And fortunately for you, you can learn from MY mistakes... saving you a ton of time and money in the process Some of these mistakes I made early in my career and fixed 'em right away And some mistakes I made for YEARS before I finally learned and made the necessary adjustments And when I did, my training business grew faster than ever Here's 7 mistakes I made in my training business that you don't have to make... 1. I saw what the trainers around me were doing and did the same If you're modeling … [Read more...]

* Results are not typical. Advertised results are only typical of people who worked their tails off and followed every one of the fitness marketing strategies and personal training tips that I outline on my site to really explode their fitness business. Also, if you click on a link on my site to someone else's product, there's a good chance I'm makin' a profit off of it, probably even a steep one.