A Fitness Internet Marketing Post by Chris McCombs
Hey there, hope all is good in your little neck of the world… my wife Sarah and assistant Del have this game they play everyday… it’s called “Worst Personal Training Site of The Day”… where they search the web for fitness sites that just ain’t cutting it if you know what I mean
Here’s a few of the most common offending websites…
Site loaded with photos of JUST the trainer … and in every shot the dude is always all posed out…
Obnoxiously bright colors and text
Site with free web hosting… these look HORRIBLE – and are usually loaded with ads
Adsense ads running down both sides of the site – like the 3 cents a click the guy’s getting on his 14 unique visitors a month is worth it
Sites listing the trainers 17 certifications… and not one before and after picture.
NO LOCATIONS listed on the site. Can’t figure out what city, let alone what State the trainer’s in.
The boot camp instructors site for middle aged women, where in all the pics the trainer looks pissed, like he’s ready to kick some ass… that’s great if you’re niche is MMA fighters, but if it’s middle aged housewives… DEFINITELY smile… believe it or not most women are scared of serial killers
NO testimonials… not one… got those 17 certifications listed up there though
Crazy fonts and text that’s hard to read
Black backgrounds with white text… or black background with neon green text or bright pink text… you get the picture ( T-nation can pull it off, you can’t)
No pictures on site… none
Site looks like it was slapped together using a free design template.
Site uses a free web design template and the trainer FORGOT to delete the suggested text ie: “Put information about your business here” “place your contact information here” “Put the title of your page here” “Insert photo here” … Or site includes stock photos that came with the design that are totally unrelated to the message or business… like pictures of real estate, city lights and farm animals. Or the mac.com default which is a bunch of Latin paragraphs to show you where your paragraph text should go. No bueno.
Site is PLASTERED with pictures of the trainer winning Mr. Hickory Town USA Body Building competition … when their target audience is middle aged women.
WAY too much stuff going on on the site… flashing images, videos, and blaring techno… Every headline is in a different color so you barely know what to read first.
Sites with a pic of the trainer looking as though he was just featured on Dateline NBC’s To Catch a Predator…( hint… if you look like a serial killer or the missing link in the evolutionary chain please don’t crop in a close up of your snaggle toothed grin as the image of yourself on your site. Find the most non-intimidating photo you have, or hire a photographer to make you look good. A little photo shop never hurt anybody.) This offender closely resembles his cousin mentioned above… The Pissed Off Boot Camp Instructor to Middle Aged Women
A site targeting a broad audience with only one type of client represented on the site… Nothing gets someone less pumped up to go try a workout than a picture of grandma pumping 5 pounds of iron on a swiss ball. Try to keep your testimonials across the board if you’re reaching out to everybody, or targeted towards your audience if you have a niche.
Sites with headlines that are all off centered and jumbled. Really throws your eyes off trying to figure out what you’re supposed to be reading. Especially when you have a couple headlines close together and all aligned to different sides of the page.
Running Gillian Michael’s ads and lapband ads on the site.
Personal training sites claiming “celebrity trainer”… without one picture of a f*cking celebrity
Personal training sites that sell make money products
Personal training sites pushing MLM products
Plain text sites that basically look like they were tossed together by some highschool kid who was learning html ( If that’s the web guy you’re bartering your training with… get a new one)
The site isn’t centered….it’s all squished over on the right or left side of the page in the browser.
The site looks like it has a personality disorder. Half of it is bare bones minimalist and the other half looks like some hello kitty chick blog.
Site that use stock photos of people training at the beach … yet the trainers studio is in the middle of Idaho.
Trainer trying to impress the reader with WAY too much technical lingo and words … people just wanna know if you can help them lose fat, tone up, look good and feel good… they could give a shit about their piriformis… or f*ckin core stability for that matter… sell em’ what they want and THEN give em’ what they need.
Trainer sites that look like medical insurance sales sites… boring, plain, overly corporate and professional looking.
Trainers in banana hammocks – save it for the beach Borat… uh, ya know what, don’t even wear that damn thing at the beach dude.
Sites with photos of dudes relaxing on exercise equipment.
Sites with photos of said trainer bent over barely covered females clients… and he’s smiling like a mofo
Sites with photos that are clearly faded and from the 80’s… mullet-do included.
The training site that says ” The Worlds Best Trainer” or “#1 Trainer Around” or “Workout with the Best” ( Dude, they know YOU THINK you’re the best… so that means nothing)
The guy who specializes in helping women lose fat, helping men bulk up, golfers improve their game, knee injuries, power lifting, senior citizens, kids 8 -12… f*ck it… people of ALL ages and fitness levels, pro athletes, celebrities, postnatal women, pregnant teenagers, core stability, functional strength, kettlebell workouts, jazzercise, bosu workouts, powerlifting and general overall health, fitness and all that bullsh*t… basically they f*ckin’ specialize in EVERYTHING… which pretty much mean they ain’t good at nothing.
Hope you enjoyed these
I’d love to here some of your comments below
And if your website is in need of some serious help, I HIGHLY recommend the boys over at Fitness Website Formula … Plus, they just came out with a new blog building service for fitness pros, it’s called… Fitness Website Formula Express
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The pic of female working out on beach was provided by my friends Katrina Hodgson and Karena Dawn of ToneItUp.com
Like I said… I’d love to here some of your comments below