Here’s three simple steps from Callie Durbrow to becoming THE go-to fitness trainer in your area
1. Get your clients killer results. This kind of goes without saying, but a lot of trainers talk about results but don’t
actually get them.
How do you get those fat shredding, muscle building results that people want?
– Train in small groups to create motivation and camaraderie
– Make sure you’re tracking measurements every 4-5 weeks
– Take a before and after photo
– Have some type of nutrition plan available for your clients (you can’t out train a bad diet)
– Use a combination of strength training and conditioning to create metabolic boosting training sessions
2. Have a referral system in place. If you are getting your clients awesome results, they will tell their friends about it.
Make sure you’re rewarding them for each referral (gift cards, t-shirts, protein shaker bottles, 50% off a month, whatever works for your business model).
This helps to ensure they feel good about it and want to do it again.
Make sure you have several points of contact for when you talk about referrals. Here’s when I do them:
– Point of sale (make it a condition of doing business)
– When they have a great workout
– When they have a great measurement result
– An email reminder every month
– A welcome card in the mail with a gift card for a friend
3. Make your training facility the “third place”. If your clients enjoy coming to train with you, hang out with their
friends and get motivated to be the best version of themselves, they will never leave you.
We’re in the business of changing lives and you want your gym to be the place they go. It’s home, work and your gym. That’s a pretty awesome thing when that culture comes into place.
Here’s how you can do it:
– Reward referrals
– Make the workouts fun
– Have a sense of humor
– Care about your clients
– Take fun photos and put them on Facebook (tag your clients, they love to show this off to their friends)
– Have group outings (parties, dodgeball, brewery tours, cooking classes)
– Friend all your clients on Facebook and message them randomly just to compliment them (make sure to post this on their wall so their friends see it, they love that too)
Now, on top of all this stuff I definitely recommend doing some barbell complexes in your training sessions
*What is a barbell complex?- a series of exercises strung together in succession so you are not putting the bar down in between movements. Perform all repetitions of one movement and go into the next until you’ve completed all the prescribed movements. A few examples of complexes:
Perform 5 reps of each exercises for 5 sets. Rest 90 seconds
-Bent Over Row
-Alternating Reverse Lunge (front squat racked position, 5/leg)
Perform 8 reps of each movement. Rest 90-120 seconds Repeat for 8
For tons of great barbell complexes and complex conditioning workouts check out the brand new
program Complex Conditioning, it’s half off from now til Friday