Guest Post by Adam McKenzie
Hey Adam Mckenzie here from Fitpro Automator.
Most of us who are in the fitness industry would consider ourselves to be a leader of some description. You want to lead by example and show people how a healthy lifestyle and eating can change their lives.
How many of you are the leader within your business? Do you come up with the marketing ideas, the systems and the way in which everyone in your business is looked after?
The reason I ask this is; I see so many trainers looking at all of these external marking ideas and concepts and how they can try and implement them into their business.
Go out and show people around a supermarket, go talk to mothers groups and schools, do flyer drops, do lead boxes, do gift cards, run seminars and workshops, put together a website, putt together YouTube videos to rank for keyword terms etc. etc.
If you spend more time looking outside your business you will forget and have no idea what is happening inside your business. You will forget how you even got to the point you are in now and why people even come to you over your competition.
With the big gym and chain gym fight to be the biggest and cheapest going on, you need to leave most of those external marketing tasks to them
They can own that space, because to be honest you need to be a leader and you need to stand above that
Now some of you might think that sounds arrogant but what I mean by standing above it, is being known for more than your marketing pieces
Yes, you at some point need to find out for yourself if some of them will work or not and if you need clients you have to go and find them somehow, but what if clients hunted you down?
What if you focused all of your time internally and on creating programs, systems and a member experience that would blow anyone’s mind and get them to start banging your door down because they want to get some of that
Start by looking at what you have in place now, how effective is it? What sort of results do you get for people and why do people love training with you and coming to train at your facility?
Being a leader truly means being able to look inside and deciding what is the best thing for you to do from your own perspective without being clouded or confused by anyone else’s views or ideas. Hey by all means take all the ideas and see how they can work from your own perspective and in your own businesses but you need to make that decision based on your own intuition and values!!
Do the following steps to make sure you are a leader and that you are designing a business you have always dreamed of that inspires you to get up everyday and channel all of the passion you have to helping others
One – Write 2 full pages of ideas for taking the best care of all of your members. What would blow their mind? What would surprise them? What would help them get even better results? What would make training at your facility or with you even more fun and enjoyable? If you have staff get the involved in helping you create this list
Two – Now you have your list, start outlining each and every idea off that list and see what steps or systems you need to put in place to systematize these so that everyone ends up with the same outcome.
Three – Survey your members to see how your list matches up with what they would like to see more of or would like more help with. Put together a list of questions to help you find these things out.
Four – Chose 5 things a month you can implement. Now that you know what your members want and the steps and the systems needed to create each. Recruit your staff to help you with this if needed.
Five – Set aside 2 hrs a week one at the start of the week and 1 at the end of the week.
1st is your strategy session – where you work out what things you could do this week to make any part of your business, systems or training better.
2nd is your evaluation session – this is where you sit down and have a good look at how things went for the week, what worked well, what feedback did you or your staff get and what did you learn that you can use to make things even better next week
By putting aside the time to do point 5 each and every week, you are committing to being a leader because you are taking responsibility for every aspect of your business and making it the best it can be
You will never be a good leader until you take full responsibility for your business, where it is now, why it’s in the situation it is in and how are you going to get to where you want to go
Sometimes taking responsibility is also deciding to ask for help or to go see what you can learn off others to help you move forward.
One of the greatest things I ever did was decide to take responsibility to create an online system to help give my members, my team and my business the tools we needed to make what we offered stand above the rest and provide the results and tracking we needed to back up everything we did.
I got sick of complaining about other peoples systems and what they couldn’t do, so we created our own.
Check it out below, I know that we have been able to help trainers all around the world use it to improve their lives and businesses and I would love for you to be able to take advantage of what we have done to help you even further.
Fit Pro Automator will help run your entire fitness business all from one place… from nutrition, programming, scheduling, email campaigns, fitness assessments and running and tracking highly profitable fitness transformation contests
With this one of a kind software you can…
– Pull-in additional streams of fitness income – Including nutrition programs, online training and fitness transformation contests
– Do complete client fitness assessments – including everything you can imagine from your clients body composition, to their strength, cardiovascular, posture, flexibility, before and after pics and much more
– Completely customize your own fitness contests and challenges and let the software RUN EVERYTHING FOR YOU
– Set client goals, monitor and track their progress, and keep them accountable so you can ensure they get the best results possible
– Set up a complete online training business and let the software do the work for you… taking care of their progress tracking, reminders and updates
– And so much more
Fit Pro Automator is easy to use, even if you’re a total technical dunce … this user friendly software manages everything for you
Watch this video to learn all about it…
Stand tall, trust in your own instincts and look inside yourself and your business the answers will all be there, even if they seem unclear at first
Adam is a personal trainer and co-creator of Fit Pro Automator
Adam is also creator of the Fitness Contests and Challenges Program for fitness professionals
Skyrocket Client Results, Referrals AND Retention With Fitness Contests
Do you ever get frustrated that a HUGE portion of the potential fitness training market out there are going to any one of the large number of cheap low-value, watered-down $5 Boot Camps to be popping up on nearly every corner?
Looking for a way to separate your business from the rest and get the lion’s share of the HIGH QUALITY clients in your local area that you KNOW you deserve?
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