So there’s no doubt that group personal training is BY FAR one of the best ways to make a great income in the training industry.
It sure beats good ol’ one-on-one training any day of the week.
I mean, let’s face it, a lot of one-on-one PTs are nothing more than towel-carrying, rep-counting, wannabe therapists. Not all, but a lot.
AND…most one-on-one trainers don’t make squat—usually less than $30K per year.
With Group PT you can charge almost as much per client but train 4,6,8 people at a time.
Personally my limit was 6 clients at a time, but some trainers are good with 8. (When I tried 8 I about had a panic attack chasing everyone around, so I stuck with 6)
I averaged $45 to $49 per client, per workout and most of my training hours were booked solid with 6 clients per session.
If you do the math on that, you can see how lucrative Group PT can be.
That’s a few hundred bucks an hour.
(No, it’s not cocaine smuggler money, but the risks of getting murdered or going to prison are much lower, plus your helping people instead of harming them. Unless of course you’re one of those trainers who drive your clients into the ground every single workout—something I was guilty of for a while—then you may be doing more harm than good, but that’s the subject of a different post entirely.)
So there’s no disputing that you can make a few hundred grand a year with Group PT.
However, there’s one big problem with it…
Group PT is often confused with boot camp training.
We need to make clear to ourselves, our clients, and our potential clients:
Group PT is not a BOOT CAMP
…And it shouldn’t be confused with one.
Nothing against boot camps, as they’re another great way to make big money as a trainer.
But they are a whole different beast entirely.
When you confuse your Group PT with a boot camp, it seriously restricts your ability to charge what you’re worth, since most people will equate it with Walmart-style discount training, and not HIGH QUALITY personal training.
Now, there are a lot of reasons for this, including:
- Program design
- Training techniques
… Just to name a few.
The best way to fix this is to enroll in The Group Training University
The Group Training University includes…
– Business and marketing strategy
– Done-for-you promos and challenges
– Management tools and strategies
– Pre-written email auto-responders
– Done-for-you client re-activation campaigns
– Referral programs
… and everything you need to build highly profitable
group personal training business
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