"I need to speak with my husband." That was an objection I used to hate getting when I first started my personal training business back in 2003.
And below, I'll share with you how a bunch of gyms owners and fitness trainers who follow me on Facebook handle it. But first, I want to say that...
I realize it would be politically correct to call this post "How to Handle the 'I Need to Speak With My Spouse' Objection." Or "Partner" even.
But I wasn't getting a ton a men telling me they needed to speak with their wife. I was however—week in and week out—getting the "I need to speak with my husband" objection and it drove me nuts! Anyone who's been in sales or sold personal training has gotten it plenty.
Fortunately, around 2004 or so, I worked with a sales coach to develop a script to overcome that objection.
A script that made my life as a personal trainer sooo much easier. My conversions shot through the roof. And in the years that followed, I improved on that script and eventually hooked my fitness business coaching clients up with it.
If you'd like a copy, you can download it here (you'll also receive my fitness marketing newsletter with all sorts of strategies to build your fitness business)...
Now, even though my script fixed the "I need to speak with my husband" objection for me and a many of my clients, my wife's been building her own fitness coaching recently and I wanted to help her with some outside opinions.
Since I'm connected to a ton of successful trainers, gym owners, and coaches on Facebook—many who are far deeper in the trenches these days than I am—I figured I'd leverage some of those connections and ask them to chime in regarding their own experience with the objection and any solutions they might offer.
Here's are some of the comments you may find helpful in your own business...
I hope you found this helpful.
To claim your free copy of the sales script that shot my fitness coaching sales conversions through the roof, along with my email newsletter chock-full of my best client-getting strategies, just put in your email here and I'll hook you up.
And, to find out how to build a cult of online superfans (clients who buy from you again and again and again) GO HERE.
Big Chris McCombs helps coaches, personal trainers, fitness gurus, gym owners, and entrepreneurs who are the face of their business build cults of devout clients and customers who pay, stay, and refer