Below are 7 types of web pages that GET clients. Before you dig in, if you need some good ad copy for your fitness website that turns visitors into clients, I can write it for you. Get all the details HERE Ok, now about the web pages... If your fitness website isn't getting you as many personal training or boot camp clients as you'd like, chances are you either have one of two problems... or two of two problems: 1. You're not enough quality traffic 2. You're using web copy that doesn't convert Meaning your site doesn't get your ideal target clients to take action... WHATEVER … [Read more...]
How to Avoid a HUGE Marketing Mistake Most Trainers Make
September 16, 2013 by
One HUGE mistake most trainers make is that when they put their marketing message out there... ... like on their website, mailers, print ads, lead funnels, squeeze pages, Facebook ads, sales videos, postcards, and email newsletters auto-responders, etc... ... the message is WAY too general and diluted to connect with the right people in a way that's gets them to take action and come in and train with you For example, if a large portion of your target audience is male, but your message talks about getting firm hip and thighs, that's a disconnect Or if your audience is mostly made up of … [Read more...]
Enter The Void – Training Philosophy from Dave Tate
August 4, 2013 by
Check out this video from Dave Tate. If you enjoy training hard you'll love it. The fight you had with your girlfriend that day? Gone. Your finals? Gone. Your work issues? Gone. Your bills? Gone. The asshole across the gym? Gone. The bullies? Gone. The hurt? Gone. The mental pain is now replaced with physical pain, but this is pain that you crave, because the load you’ve been carrying all your life in now resting on your back – and you have the power to smash it. - … [Read more...]
A Tribute to Coaches and Trainers
July 8, 2013 by
Check out this awesome poem/tribute to coaches and trainers my bud Elliot Hulse made Steve Long and Jared Woolever—the dynamic duo behind Smart Group Training—just partnered with Pamela MacElree, one of the top kettlebell training experts in the world, to bring you the brand new Smart Group Training with Bells And this week it's 50% off Check out Smart Group Training with Bells HERE - Kettlebell based corrective exercises for each of the 7 movements in the Functional Movement Screen (20 exercises total) - Kettlebell exercises for each of the 5 major movement patterns that meet the SGT … [Read more...]
5 Surefire Ways to Get More Boot Camp Clients
June 26, 2013 by
Guest Blog Post By Georgette Pann Ever noticed that when you go looking for ways to get more clients into your bootcamps, you tend to hear about the same advertising strategies over and over? You hear about placing ads, distributing flyers and all the other advertising strategies that everyone else is using. The reason you keep hearing about these same strategies is because they work. However, a lot of your competing boot camp owners use these strategies too. And that means it gets harder and harder for your boot camp to stand out among all the noise. Until now, that is. That’s because I’m … [Read more...]
Personal Trainer Daily Success Checklist
June 7, 2013 by
Guest Post By Ryan Ketchum I have the great pleasure of being able to work with, coach and consult for some of the very best fitness professionals in the world. I get to see what is working in the industry before it becomes trendy, what is trending downward before it is obvious to the rest of the world, and, most importantly, what the most successful fitness business owners are doing to grow their businesses. I get asked a question on time management at least once a day. At least! It seems to be the Achilles heel of just about every entrepreneur. There isn’t enough time in a day to get it … [Read more...]
Popular Nutrition Strategies for Personal Trainers
April 30, 2013 by
It's no secret that if you want to get your clients into shape, which is definitely what you want to do if things like happy clients, a solid reputation, referrals, retention, testimonials, before and after pics and a good night's sleep are important to you, then nutrition is key Right now as far as nutrition goes, here's what trainers are having a lot of success with in terms of getting their clients, as well as themselves, results... Carb Cycling Done correctly, carb cycling uses scientifically proven macro-patterning method to help you to lean out while eating lots of carbs Carb … [Read more...]
How to Avoid the Curse of Being a “Me Too” Fitness Business
April 29, 2013 by
Guest Post by Georgette Pann Sometimes the fitness professionals tell me that their bootcamps and personal training businesses are suffering. Business is dropping off. Competition is getting tighter. And they don’t feel like they can compete based on price any more. Does any of this sound familiar to you? If so, here’s the good news: you don’t have to compete based on price. But you do have to compete. You can’t just putz along as a “me too” or clone business and expect to be a success. You see, what’s missing from a lot of fitness professionals’ marketing plan is a USP ( unique selling … [Read more...]
5 Steps To Fitness Business Greatness
April 22, 2013 by
Guest Post by Adam McKenzie Hey Adam Mckenzie here from Fitpro Automator. Most of us who are in the fitness industry would consider ourselves to be a leader of some description. You want to lead by example and show people how a healthy lifestyle and eating can change their lives. How many of you are the leader within your business? Do you come up with the marketing ideas, the systems and the way in which everyone in your business is looked after? The reason I ask this is; I see so many trainers looking at all of these external marking ideas and concepts and how they can try and implement … [Read more...]
3 Steps to Becoming the Go-To Fitness Trainer in Your Area
April 16, 2013 by
Here's three simple steps from Callie Durbrow to becoming THE go-to fitness trainer in your area 1. Get your clients killer results. This kind of goes without saying, but a lot of trainers talk about results but don’t actually get them. How do you get those fat shredding, muscle building results that people want? - Train in small groups to create motivation and camaraderie - Make sure you’re tracking measurements every 4-5 weeks - Take a before and after photo - Have some type of nutrition plan available for your clients (you can’t out train a bad diet) - Use a combination of strength … [Read more...]
