You may look at this list and say to yourself "Hey, these don’t look like the typical topics and resources that are on other fitness business websites!" That’s because they aren’t…
When everyone in an industry does the same thing that’s called market incest. To be a truly successful fitness entrepreneur you need to look outside of what other fitness professionals and business owners are doing and become knowledgeable in multiple areas.
Now I’m not saying you need to become an expert in all of these topics, but even if you’re planning to outsource the majority of your marketing and client generation you still need to have at least some knowledge in many these different areas so that you know what to look for when you hire someone and you can make sure the job’s getting done right.
These areas include copywriting, internet marketing, referral generation, and creating business systems and sales systems just to name a few. This arsenal will definitely help you blow away your competition.
The below resources will help you learn a lot of different skills you’ll need that aren’t being taught by the "fitness marketing gurus"
I do want you to know that these are affiliate links so I make a small commission if you purchase something from these websites. HOWEVER, I am only sending to quality resources that I believe in from people who’s products and services I have used and who I would recommend to my own grandmother.
Also, there’s another list of useful personal training tools I recommend on this site and NONE of the ones on that page are affiliate links, however most all the links below are. Here’s the link to that other page with non-affiliate resources: Personal Training Business Tools
Also, you’re gonna wanna check out the following page as well fitness business resources.
Fitness Business Resources
Free Fitness Content – If you’d like free, unique, relevant and high quality articles for you fitness website to help you in the search engines AND add value to your visitors experience just click here
Personal Trainer University – Fitness business membership site loaded with proven strategies personal trainers and fitness professionals use to make six-figure incomes. Plus, there’s a community forum on there where many of the heavy hitters in the fitness world hang out and answer questions. Highly recommended, check it out here
How To Close 9 Out of 10 Clients – My buddy Bedros made this dvd on closing personal training clients, it kicks ass and I highly reccomend it. ( By the way it’s not an affiliate link… I just couldn’t live with myself if you didn’t know about this AWESOME dvd)
Fitness Riches – A great little e-book with some solid ways to make more money from your fitness business.
Ultimate Fitness Professionals Business Success System – A Great Course That Teaches How To Earn More substantial Money As a Fitness Professional. Click For More
WordPress – For creating blogs AND websites that are easy to use and optimize for the search engines, I highly recommend using the free open source software WordPress with Semiologic plugged into it. Click here to learn more about WordPress
Semiologic – Makes creating, managing and optimizing wordpress blogs real easy. I’m a computer dunce but with Semiologic I can create good looking and highly ranked in the search engines sites with almost the same ease I have with creating a Microsoft Word doc. Click here to learn more
The above list is definitely a good start when it comes to buliding a personal training business tool box. even if you’re not a trainer but are interested in health club promotions, mixed martial arts marketing or fitness coach marketing, these tools should help you get well on your way.