Big Chris is a master of his craft and one of them and is one of VERY few people I fully endorse and would ever trust to write something in my voice...
I met Big Chris at an internet marketing event in 2008, where we instantly clicked. Here was this giant, intimidating-looking guy who was kind, passionate, and spoke from the heart. The dude is REAL.
At the event he was advising Clay Collins, who went on to found the mid-eight-figure-a-year company Lead Pages, on how to use stories and entertaining blog posts to build a tribe and SELL to them, which Big Chris was doing on his KickBackLife.com blog, using the kind of influential writing Dan Kennedy and Gary Halbert would be proud of.
I began watching Big Chris’s moves right away. He’s as non-techie as they come, but amazingly, in a personal training business he then owned in Orange County, he’d personally optimized a website for hundreds of keywords terms his ideal clients would use to search for personal training.
Attracting nothing but free, organic traffic, the website used stories to convert visitors into leads and clients. It generated enough business for Big Chris to employ 15 personal trainers. And he systemized the entire company so it ran on autopilot. It was an incredible business model.
I watched as Big Chris used influential storytelling on his fitness business blog to attract trainers and gym owners as coaching clients and successfully launch a $2,000 information product called Market Annihilator, where he taught his online marketing strategies to the fitness industry. It was the largest launch his industry to date. And Big Chris did by releasing entertaining, no-holds-barred, often funny content that transfixed his audience.
Suddenly, trainers and gym owners all over the world were making a killing with Big Chris’s marketing tactics. Many of his customers and clients went on to do seven and eight, and even nine figures a year. A lot of the big names in the fitness industry today started as coaching clients of Big Chris. I’ve seen the testimonials they’ve left for him, attributing much of their success to him and his methods.
I watched as Big Chris built his personal blog ChrisMcCombs.net, telling raw, real, uncensored stories that inspired people to make positive changes in their lives. His posts took off like wildfire and were shared all over the internet, thousands and tens of thousands of times.
I watched as other marketers and bloggers knocked off Big Chris left and right. Many tried to use his voice instead of their own. But one glaring differences is, Big Chris CARES about his readers and clients and it SHOWS. He sees them as the real people they are and speaks to their core. That place inside us all that so many of us spend our lives unconsciously trying to cover up.
Through a combination of talent, passion, and hard work, Big Chris finds the sweet spot inside his reader and move their minds and hearts. I know only a small handful of people addicted to writing great persuasive copy. Big Chris is a master of his craft and one of them and is one of VERY few people I fully endorse and would ever trust to write something in my voice. When Big Chris works on a project for himself or someone else, he obsesses over it until it’s right where it wants it. He can’t help it… It’s who he is."