I used to work in Texas honky tonks tossing out drunk and rowdy cowboys. And those boys could get WILD.
Beer bottles flying at my head, switch blades coming at me, cowboy boots with blood all over ’em aiming for my head…
I’ve dealt with it all.
It was fun, but I didn’t make much money at it. Being a bouncer
doesn’t pay all that well.
Fortunately, being a trainer DOES pay well…
IF your head is in the right place and you’re focused on the right things, you can damn near set the world on fire.
Earning a few hundred grand a year as a trainer is actually pretty easy.
First start with your goal…
HOWEVER if you want to make a lot of money, then—counter-intuitive as it may seem—making money the goal isn’t NEARLY as effective as doing this:
1. Figure out how much money you’d like your training business to make
2. Figure out how many people’s lives you need to add value to and in what ways to reach that goal
Early on in my training business I made my goal to make over $200,000 per year.
Your goal can be whatever you want it to be. Mine was to make $200,000 per year.
I figured to reach this goal I needed to have a consistent base of 50 group training clients, paying an average of $350 per month, whose lives I would change.
50 clients @ $350 per month = $17,500 per month = $210,000 per year.
Based on how often they trained and how long of an agreement they signed up for, some clients paid as little $225 per month, while others paid over $500 per month.
But as long as I could average $350 per month per client I was good to good.
I then took my mind off the money and put it on the people I would help.
And I figured all I had to do was up my client base by two clients per week to reach this goal within 25 weeks.
So I made my goal getting 3 new paying clients per week to factor in cancellations.
And it worked. I ended up with a base of nearly 70 clients.
Take the focus off the money and put it on the clients.
Make the goal the people you’ll be helping and HOW you’re
gonna help ‘em.
You’ll make far more money and be much happier. At least that’s been my experience.
Add enough value to the world and the world will give you a big old high-five.
Focus on just trying to take a bunch of money from the world, and you’ll most likely end up just kissing its big ol’ karmic ass.
The high-five is a better way to go.
Now, if you want to help a lot people…if you wanna pick-up a bunch of new clients and get them into great shape, then have a looksy at the Fitness Business Blueprint
The Fitness Business Blueprint covers sales, marketing, staff training, assessments and program design in-depth, so you can build a strong and successful training business
Disclaimer: This blog post contains affiliate links. Click one and I may profit, but I ONLY promote programs I honestly believe can help you and your business.
Big Chris McCombs helps coaches, personal trainers, fitness gurus, gym owners, and entrepreneurs who are the face of their business build cults of devout clients and customers who pay, stay, and refer