Guest Post by Ryan Ketchum There are tons of powerful methods you can utilize to grow your personal training business. Referrals, social media, paid marketing, public speaking… the list goes on and on. One of the most misunderstood methods is leveraging strategic relationships or joint ventures to grow your business. Most of the time, these relationships are structured to be all take and no give. There really isn’t anything strategic about them, it’s just a “one and done” promo or ineffective trading of services. Sure, it’s great to get free haircuts or massages, but if you have a … [Read more...]

This blog post could be called 'The Fitness Trainer's Business Building Bible' ...because it is TRUTH... If you're NOT focused on THIS stuff to grow your personal training business... immediately drop that other stuff you're doin' and do this stuff ... THIS is this "stuff" that will grow your business, get you clients, and put money in your bank...Now, as a reader of mine you most likely know that there are three big ways to make more money in your business...1. Get More Leads2. Convert More of Those Leads Into Paying Clients3. Maximize the Training Relationship in a Win/Win Way That … [Read more...]

I used to work in Texas honky tonks tossing out drunk and rowdy cowboys. And those boys could get WILD. Beer bottles flying at my head, switch blades coming at me, cowboy boots with blood all over 'em aiming for my head... I've dealt with it all. It was fun, but I didn't make much money at it. Being a bouncer doesn't pay all that well. Fortunately, being a trainer DOES pay well... IF your head is in the right place and you're focused on the right things, you can damn near set the world on fire. Earning a few hundred grand a year as a trainer is actually pretty easy. First start with … [Read more...]

I've made soooo many mistakes in my training business it's ridiculous Fortunately I learned And fortunately for you, you can learn from MY mistakes... saving you a ton of time and money in the process Some of these mistakes I made early in my career and fixed 'em right away And some mistakes I made for YEARS before I finally learned and made the necessary adjustments And when I did, my training business grew faster than ever Here's 7 mistakes I made in my training business that you don't have to make... 1. I saw what the trainers around me were doing and did the same If you're modeling … [Read more...]

Here's 19 things you DON'T wanna do if you want more personal training or bootcamp clients... 1. Don't get your clients results 2. Use big technical words when you describe what you do so you can sound smart 3. Sleep with as many of your clients as you can 4. Injure as many of your clients possible, ideally while you're sleeping with them 5. Check yourself out in the mirror the entire time you train 6. Train in a monotone voice 7. Yell at your clients like a drill sergeant 8. Think about ways to get new clients... but don't actually get out there and do it 9. Only focus on training … [Read more...]

Guest post by Rob King If you are not running transformation programs as a part of your fitness business, you are missing out on a fantastic opportunity. These are a chance for you to expand your business while helping a lot of your clients attain their goals. I know a little about transformation.  In fact, I have been referred to as the "Transformation King.”  Not bad for a guy who started out with a group of only 9 clients! If you do not offer transformation programs as a part of in your business, now is the time to consider getting some started.  Here are 6 reasons why you need to add … [Read more...]

Guest Post By Ryan Ketchum I have the great pleasure of being able to work with, coach and consult for some of the very best fitness professionals in the world. I get to see what is working in the industry before it becomes trendy, what is trending downward before it is obvious to the rest of the world, and, most importantly, what the most successful fitness business owners are doing to grow their businesses. I get asked a question on time management at least once a day. At least! It seems to be the Achilles heel of just about every entrepreneur. There isn’t enough time in a day to get it … [Read more...]

Guest Post by Adam McKenzie Hey Adam Mckenzie here from Fitpro Automator. Most of us who are in the fitness industry would consider ourselves to be a leader of some description.  You want to lead by example and show people how a healthy lifestyle and eating can change their lives. How many of you are the leader within your business? Do you come up with the marketing ideas, the systems and the way in which everyone in your business is looked after? The reason I ask this is; I see so many trainers looking at all of these external marking ideas and concepts and how they can try and implement … [Read more...]

Here's three simple steps from Callie Durbrow to becoming THE go-to fitness trainer in your area 1. Get your clients killer results. This kind of goes without saying, but a lot of trainers talk about results but don’t actually get them. How do you get those fat shredding, muscle building results that people want? - Train in small groups to create motivation and camaraderie - Make sure you’re tracking measurements every 4-5 weeks - Take a before and after photo - Have some type of nutrition plan available for your clients (you can’t out train a bad diet) - Use a combination of strength … [Read more...]